The Program With 100% Employment Rate
Build Your Career in Digital Marketing.
Our Programs
Digital Marketing Diploma
Gain the skills and confidence you need to manage online marketing and social media activities for your business or organization.
Why Our Diploma
Why You Should Enroll in This Program
The main goal of this program is to help you understand and explore marketing fundamentals. You will gain in-depth education on the strategies and techniques to build your online business.
Whether you are sitting at home struggling to build your online business or trying to make money online, spend more time with your kids, family, and friends.
This program, will make a big difference in your life. Digital marketing is more than knowing how to run a Facebook ad campaign and hoping for the best. In order to achieve success in your business, you need to develop your skill set and knowledge.
Online Specialist
Marketing Coordinator
Social Media Specialist
Digital Analytics Specialist
Freelancer
Program Overview
Program Information
The Digital Marketing program offered here at QCT is fairly comprehensive. QCT has conducted extensive market research in identifying the current labour market demand and the potential of unemployed professionals.
The main goal of this program is to “Bridge the Talent Gap”. We cover both theory and practicum in our program. At the completion of the program, you will have a variety of opportunities to connect with recruiters and potential employers for new job opportunities.
Campus: Calgary, AB
Credential Type: Diploma
Duration: 65 weeks
Practicum Included
DETAILED ORIENTED, ORGANIZED AND A GOOD COMMUNICATOR
DO VALUE HONESTY AND INTEGRITY
Looking to work in any Industry.
Passionate in number crunching.
Will to spend time helping people.
Course Outline
Introduction To DM
Provides an overview of key concepts, strategies, and tools used in digital marketing campaigns.
Website Design and Development
Covers principles and practices for creating user-friendly, visually appealing websites optimized for digital marketing objectives.
Content Marketing
Focuses on creating and distributing valuable, relevant content to attract and engage target audiences, driving profitable customer action.
Landing Page Anatomy
Explores the structure, design, and optimization techniques for effective landing pages that maximize conversions and campaign performance.
Introduction to Social Media
Introduces social media platforms, strategies, and best practices for building brand awareness, engaging audiences, and driving conversions.
Search Engine Optimization (SEO)
Teaches techniques to optimize website visibility and ranking in search engine results pages (SERPs), enhancing organic traffic and visibility.
Introduction to PPC
Covers pay-per-click advertising fundamentals, including keyword research, ad creation, bidding strategies, and campaign optimization for Google Ads and other platforms.
Google Analytics
Provides insights into website traffic, user behavior, and campaign performance, enabling data-driven decision-making and continuous optimization.
Introduction to Tag management
Introduces tag management systems and best practices for managing website tags, tracking codes, and analytics data effectively.
Email marketing
Covers email campaign planning, design, segmentation, automation, and optimization strategies to drive engagement, conversions, and customer retention.
Video marketing
Explores video content creation, distribution, and optimization strategies for engaging audiences, increasing brand awareness, and driving conversions.
Mobile marketing
Addresses mobile marketing strategies, including mobile-friendly website design, app marketing, SMS campaigns, and location-based targeting.
Introduction to eCommerce
Covers eCommerce fundamentals, including platform selection, product listing optimization, payment gateways, and customer experience optimization.
Affiliate marketing
Explores affiliate marketing models, strategies, and partnerships for driving sales, leads, and revenue through affiliate networks and programs.
Conversion rate optimization
Focuses on optimizing website and landing page elements to increase conversion rates, improve user experience, and maximize ROI.
Resume writing and Career preparation
Provides guidance on crafting effective resumes, cover letters, and job search strategies for digital marketing career success.
Freelancing and Entrepreneurship
Covers freelancing opportunities, business planning, client management, and marketing strategies for launching and growing a digital marketing freelance or entrepreneurial venture.
Introduction to Financial Accounting
Learn the foundation overview of Financial Accounting. Core Concepts taught include: accounting basics, forms of business organization, GAAP, financial statements
The Accounting Process
Learn the foundation overview of Financial Accounting. Core Concepts taught include: accounting basics, forms of business organization, GAAP, financial statements
The Accounting Process
Learn the foundation overview of Financial Accounting. Core Concepts taught include: accounting basics, forms of business organization, GAAP, financial statements
Introduction to Financial Accounting
Learn the foundation overview of Financial Accounting. Core Concepts taught include: accounting basics, forms of business organization, GAAP, financial statements
The Accounting Process
Learn the foundation overview of Financial Accounting. Core Concepts taught include: accounting basics, forms of business organization, GAAP, financial statements
The Accounting Process
Learn the foundation overview of Financial Accounting. Core Concepts taught include: accounting basics, forms of business organization, GAAP, financial statements
