Digital Marketing Diploma

Gain the skills and confidence you need to manage online marketing and social media activities for your business or organisation.

Program Overview

The main goal of this program is to help you understand and explore marketing fundamentals. You will gain in-depth education on the strategies and techniques to build your online business.

Whether you are sitting at home struggling to build your online business or trying to make money online, spend more time with your kids, family, and friends.

This program, will make a big difference in your life. Digital marketing is more than knowing how to run a Facebook ad campaign and hoping for the best. In order to achieve success in your business, you need to develop your skill set and knowledge.

Who should take this program?

This program might be right for you if:

  • You are a strong communicator who is organized and detail oriented.
  • Looking to start your own home-based business.
  • Are interested in pursuing a business career.
  • You are looking to take a break from your current employment.
  • You are willing to utilize your creativity and analytical skills.
Why you should take this program

The Digital Marketing program offered here at QCT is fairly comprehensive. QCT has conducted extensive market research in identifying the current labour market demand and the potential of unemployed professionals. The main goal of this program is to “Bridge the Talent Gap”.

We cover both theory and practicum in our program. At the completion of the program, you will have a variety of opportunities to connect with recruiters and potential employers for new job opportunities.

Topics You Cover

Website Design and Development

You will learn how to quickly create website designs, themes, plugins, and widgets. We also cover different CMS tools too.

Content Marketing

Learn different strategies on how to write effective content for your business.

Search Engine Optimisation (SEO)

Learn how to build your website’s presence online so your on Googles first page.

Affiliate Marketing

Learn how to sell other vendor’s product online.

Social Media

We teach you how to effectively run social media ad campaigns like Facebook, Twitter, Instagram, Pinterest, and LinkedIn for your business.

Introduction to Pay-Per-Click (PPC)

We will teach you how to generate traffic to your website using PPC. You will also learn about different platforms such as Google Ads, Bing Ads, etc.

Google Analytics and Tag Management

You will learn how to measure your website traffic data and improve the performance. Also, how to setup tags, measure them and how to improve results.

Introduction to Freelance and Entrepreneurship

You will learn about the different freelancing opportunities.

Email Marketing

Learn how to build a highly responsive email list and turn leads into buyers.

Conversion Rate Optimisation (CRO)

Learn the different types of testing’s like A/B Testing, Multivariate Testing, etc. this will help to improve your overall conversion.

Video and Mobile Marketing

You will learn how you can promote your business using video and mobile strategies.

Resume Writing and Interview Preparation

Learn to write effective resumes and practice interview skills.

Career Opportunities

  • Online Specialist
  • Marketing Coordinator
  • Marketing Analyst
  • Marketing Assistant
  • E-Business Coordinator
  • Social Media Coordinator
  • Social Media Specialist
  • Digital Analytics Specialist
  • Freelancer
  • Home-based Business Owner
  • Business Entrepreneur
  • Network Marketer (MLM)

Program Details

Campus: Calgary, AB

Duration: 25 weeks

Credential Type: Diploma

Practicum Included